Content-Controlling for In-store-Marketing
Strategic planning of PoS marketing requires reliable knowledge of customer behaviour.
The solution is Content Controlling for in-store marketing with VISAPIX People Focus ®,
People Scout ® and People Attract. The measurement of attention, duration of stay, and the reach
of a marketing activity as well as the definition of cost per mille are based on real-life figures,
not only on statistical data as in conventional market research. A precisely tailored combination of
the tools allows measuring the impact of advertising in real time. VISAPIX thus provides a quick
and precise assessment of promotions and sales areas with results of highest significance.